Guibon Foods is a Brazilian brand of the Avenorte Group that has been operating in the market for over 24 years in the segment of slaughtering and processing chicken meat.
We started our activities on May 21, 1998, slaughtering around 2,000 birds per day, with a staff of approximately 60 employees in the city of Cianorte, northwest of the state of Paraná - Brazil.
We currently generate 3,500 direct jobs and 17,000 indirect jobs in the city and throughout the region with an innovative manufacturing structure with the capacity to slaughter 230,000 birds per day.
The feed supplied to outgrowers is produced by Avenorte through a modern feed factory, which meets the requirements of IN 04/07 and undergoes a rigorous quality control process. All feed is pelletized, guaranteeing the birds an excellent feed conversion and daily weight gain. This work is carried out by a specifically trained team and in this way we offer the best to our poultry partners.
We have integrated partners since the beginning of our trajectory, and currently we have an integration system with more than 450 aviaries housing millions of birds monthly where they receive all technical support from the first day until slaughter.
In order to obtain adequate nutrition for our birds, we invested in a modern automated feed factory with high-tech equipment that provides meticulous control of the production chain and optimizes our results. We guarantee optimal feed conversion and daily weight gain, respecting all food safety standards.
We have an innovative factory structure, with a slaughtering capacity of 216,000 birds per day, producing whole chickens, offal, cuts and seasoned under the Guibon Foods brand. We have state-of-the-art automated equipment that guarantees the safety and quality of our products.
We are internationally recognized for complying with humane slaughter practices that aim to ensure that all appropriate handling procedures are carried out within a standard of ethics and respect for animals.
Our thinking consists of aligning growth actions with respect for the community and people, promoting and ensuring the viability of the business, providing our employees with quality of life, dignity and job opportunities.
We have specialized professionals for assistance such as nutritionists, occupational physician, physiotherapists, dentist, psychological guidance, training of employees through internal and external training, ensuring the development of all.
We work for a better world, projects as a young apprentice, inclusion of the physically disabled and gender equality have always been in our goals, we have won important seals such as the Global Compact and SDGs where we contribute to 17 sustainable development goals of the UN (United Nations) where they are only granted to signatory companies that adopt social, ethical and environmental responsibility policies.
We meet the requirements of the Ministry of Agriculture, Livestock and Supply and through our Quality Assurance team we carry out controls that ensure our seriousness in meeting the requirements of the national and international market, because consumer confidence is our greatest achievement!
We have rigorous international certifications such as the BRC (British Retail Consortium), the most demanding food production standard in Europe, demonstrating our commitment to meeting the highest standards of quality control.
Avenorte's quality policy
This food safety policy was established by the Board of Directors of the company Avenorte Avícola Cianorte LTDA, to ensure that the food produced and sold by it is safe for consumption and complies with all laws, regulations and food safety standards. health, safety and quality, respecting the environment, health and safety at work as follows:
• Safety and Hygiene
• Food Safety Culture
• Continuous improvement
• Social and environmental action
We ensure that all our food is genuine, quality, authentic and safe for consumption. We ensure the quality, authenticity and integrity of our products through rigorous selection of raw materials, quality control and strict monitoring of product specifications.
We comply with all federal, state and local food-related laws, regulations and standards. We guarantee the production of food that meets international standards and complies with the applicable regulations of the requesting countries.
SAFETY AND HYGIENE
We adopt best practices at all levels and strictly follow employee safety and hygiene procedures. We establish and monitor training programs for employees and ensure that all company establishments are compliant.
We cultivate a culture of food safety that transcends the company's operational levels. We promote the importance and need for food safety in decisions related to our products.
We are committed to continually improving food safety processes by implementing and maintaining expert-recommended programs and practices.
All company employees are guided and trained to comply with laws, regulations, internal rules and food safety standards.
We are honest and transparent with our customers in order to meet the needs and requirements of our business partners as much as possible.
SOCIAL AND ENVIRONMENTAL ACTION
Supports the creation of community initiatives, including awareness campaigns, training and education in the most diverse areas. We take care of environmental relationships with supply chain partners, adopting responsible environmental practices. We implement and develop standards and practices to ensure that all products produced are of environmentally friendly origin. Additionally, we are investing in environmentally conscious alternatives.
Reaffirmed Food Safety Policy:
This food safety policy is a demonstration of our commitment to ensuring the authenticity, legality and safety of all food produced and distributed by the company. It is also a commitment to develop and cultivate a culture of food safety, implement continuous improvement programs and observe food-related laws, regulations and health standards. We welcome all employees, customers and partners in an equitable and fair manner and are committed to promoting social and environmental actions that help strengthen food security.
We also have a Flour and Oil Factory (FFO), for the processing of inputs, transforming them into raw materials with high added value, which undergo rigorous quality assessments and laboratory analyzes and are destined for the animal feed and cosmetics industry for various countries like USA and Chile.
We respect and care about the environment, therefore, all effluent generated passes through a treatment station, bringing environmental and social benefits, enabling the reuse of treated water and preventing pollution of rivers and the environment.
The City of Cianorte has a green area 4 times more than that recommended by the UN. the Cinturão Verde park is made up of 423 hectares of forest fragments with a rich biodiversity, making it the second largest urban forest reserve in the country.
With preservation in mind, our company has had an environmental license since the beginning of its activities, complies with all current environmental legislation and has environmental preservation projects, reforestation and vehicles certified by the Despoluir Project, an Environmental Transport Program.
CORPORATE VALUES: AVENORTE WAY OF BEING!
COMMITMENT IS EVERYTHING:
We believe that we are prepared to achieve our daily goals through our involvement at every moment. This is our way of being!
CREDIBILITY IS TO TRUST:
We communicate and act with transparency and honesty focused on continuous improvement to maintain the integrity image that the company shows to the employees, customers, suppliers and society.
WE ARE MOVED BY CHALLENGES:
We dream with our eyes wide open! We spare no effort when it comes to excellence in our processes and the satisfaction of our internal and external customers.
RELATIONSHIPS OF RESPECT:
For Avenorte, living our values is synonymous with respect, which is the foundation of our relationships. Respect is essential to us!
PASSION FOR OUR HISTORY:
We have a simple way of being, we believe that there is no magical formula, but aiming at practical and agile solutions: together we make a difference.
Guibon Foods has been representing the municipality of Cianorte in the state of Paraná in the chicken market for years and also represents Brazil on the world stage.
It is recognized for its seriousness in producing legal, safe and quality food. For this reason, Guibon Foods has implemented Good Manufacturing Practices (GMP), Hazard Analysis and Critical Control Points (HACCP), Humane Slaughter Practices in its refrigerating plant, also having the capacity for Halal slaughter and BRC (British Retail) certification. Consortium). Today we serve approximately 30 countries, including Japan, South Korea and members of the European Union.